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Why Beauty West Africa?

  • Reach decision-makers driving a $1.1bn+ beauty import market in Nigeria alone.
  • Meet beauty buyers from across the African continent including Ghana, Côte d’Ivoire, Senegal, Benin, Togo, Guinea, Kenya, Uganda, Mali, South Africa and beyond…
  • Engage with 7,000+ beauty professionals representing retail, wholesale, distribution, and manufacturing.
  • Guaranteed access to the region’s top buyers through our international VIP Hosted Buyer Programme.
  • Network with buyers from the region’s largest open markets including BBA Market, Singers Market, Makola Market, Onitsha Main Market, and more.

Visitor Profile

46

IMPORTERS AND DISTRIBUTORS

31

RETAILERS

11

SALON AND SPA OWNERS

5

BEAUTY MANUFACTURERS

4

MAKE UP ARTISTS

3

OTHER

International Hosted Buyers

Beauty West Africa attracts qualified high-volume buyers from across the African continent including Ghana, Rwanda, Burkina Faso, Cameroon, Togo, Senegal, Benin, Gambia, South Africa, Cote D’Ivoire, Sierra Leone, Niger, Guinea, Liberia, Gabon, Tanzania, Angola, Kenya, Libya, Mali, Chad and Ethiopia.

Ghana

Rwanda

Burkina Faso

Cameroon

Togo

Senegal

Benin

Gambia

South Africa

Cote D’Ivoire

Sierra Leone

Niger

Guinea

Liberia

Gabon

Tanzania

Angola

Kenya

Libya

Mali

Chad

Ethiopia

Visitor Interests & Categories 

30%

Perfumes & Fragrances

27%

Skincare

18%

Haircare

12%

Makeup & Cosmetics

4%

Spa & Salon Equipment

4%

Personal Care

5%

Other

Beauty West Africa 2024 in numbers

+

Exhibitors

+

Visitors

Exhibition
Halls

+

Products

+

Countries
Represented

+

Hosted Buyers

Exhibitors confirmed for 2025

What New For 2026?

  • Africa’s largest showcase of luxury and niche Fragrance Brands from all over the world looking for African partners.
  • Expansion into 6 halls – Beauty West Africa will be growing into Two additional halls, meaning more exhibitors, more buyers, and more opportunities than ever before.
  • Meet Hundreds of Pre-Qualified Buyers with genuine purchasing power, all looking to source new products and partnerships.

Reasons why you need to participate at Beauty West Africa 2026

Network with over 7000+ of the regions largest beauty importers, distributors, retailers, wholesalers, procurement managers and decision makers.

Showcase your brand directly to buyers from across the African continent, including Nigeria, Cote D’Ivoire, Benin, South Africa, Ghana, Kenya, Senegal and beyond.

Gain direct access to the regions largest open air market traders who are responsible for 70% of West Africa’s beauty imports.

Meet face-to-face with the buyers and decision-makers driving Africa’s $1.1billion beauty & cosmetic import bill.

Trusted by 1,500+ exhibitors from over 90 countries, Beauty West Africa is the leading platform for brands looking to grow across Africa.

Download the Exhibitor Brochure

Please fill the form below to download the latest Brochure.

Exhibitor Products Showcased

Perfumes & Fragrances

Perfumes & Fragrances

Skincare

Skincare

Haircare

Haircare

Makeup

Makeup

Salon & Spa

Salon & Spa

Personal Care

Personal Care

Nail Care

Nail Care

Beauty Accessories

Beauty Accessories

Health & Wellness Products

Health & Wellness Products

Wigs & Weaves

Wigs & Weaves

Men's Grooming

Men's Grooming

Why Exhibit at Beauty West Africa 2026? 

Direct Access to Africa’s largest Beauty Trade Markets
  • Direct engagement with buyers from Onitsha Main Market, BBA Market (Lagos), Makola Market (Accra), and Singers Market, alongside other key regional hubs.
Access to Africa’s largest Beauty Economy
  • Nigeria alone imports more than $1.1 billion in beauty products annually, meet the buyers and decision-makers driving this demand.
380+ Vetted Hosted Buyers
  • Pre-qualified high-volume buyers from key African markets and trade hubs, including Nigeria, Ghana, Côte d’Ivoire, Senegal, Kenya, and South Africa.

Exhibit at Beauty West Africa 2026 and connect directly with buyers from Africa’s largest beauty trade markets, all under one roof.

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Conference Partner

Show Partners

Hear From Our Exhibitors

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Brochure Download

Click here to download a copy of the 2025 Post Show Report and 2026 Show Brochure

Download PDF Brochure

Sponsorship Enquiry

Sponsor at Beauty West Africa to elevate your brand with Africa’s leading beauty buyers and distributors.

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