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Africa’s Beauty Buyers, Under One Roof!

  • 7,000+ beauty importers, distributors, and wholesalers from across Africa.
  • Senior buyers and decision-makers driving Nigeria’s $1.1bn+ beauty import market.
  • Buyers from West Africa’s largest open markets (70%+ of imports), including BBA, Singers, Makola, and Onitsha Main Market.
  • 380+ pre-qualified VIP Hosted Buyers with active purchasing requirements from Ghana, Côte d’Ivoire, Senegal, Benin, Togo, Guinea, Kenya, Uganda, Mali, South Africa, and beyond.

Visitor Profile

46

IMPORTERS AND DISTRIBUTORS

31

RETAILERS

11

SALON AND SPA OWNERS

5

BEAUTY MANUFACTURERS

4

MAKE UP ARTISTS

3

OTHER

International Hosted Buyers

Beauty West Africa attracts qualified high-volume buyers from across the African continent including Ghana, Rwanda, Burkina Faso, Cameroon, Togo, Senegal, Benin, Gambia, South Africa, Cote D’Ivoire, Sierra Leone, Niger, Guinea, Liberia, Gabon, Tanzania, Angola, Kenya, Libya, Mali, Chad and Ethiopia.

Ghana

Rwanda

Burkina Faso

Cameroon

Togo

Senegal

Benin

Gambia

South Africa

Cote D’Ivoire

Sierra Leone

Niger

Guinea

Liberia

Gabon

Tanzania

Angola

Kenya

Libya

Mali

Chad

Ethiopia

  Key Buyer Stats

Buyers

380+

Hosted Buyers

Buyers

20+

African Countries Represented

Buyers

70%

Import and Distribution Buyers

Get in touch to explore how your brand can connect directly with these buyers at Beauty West Africa 2026.

Visitor Job Titles

SENIOR MANAGER (CEO/MED)

45%

 
PURCHASING/ PROCUREMENT

26%

 
TRADING

16%

 
BUSINESS DEVELOPMENT/ SALES

8%

 
MARKETING/PR

3%

 
OTHER

2%

 

Hear from our Visitors

Hear From Our Visitors

Strategic International Partnerships

Our strategic partners help make BWA the region’s most trusted beauty exhibition, connecting exhibitors directly with verified buyers, key networks, and real market opportunities.

Spa & Wellness Association of Africa
SWAA
Association of Sellers of Cosmetic Products of Benin
AVPC Benin
Cosmetics Association of Ghana
CAG
Ghana National Chamber of Commerce & Industry
GNCCI

Get In Touch Today

Book A Stand

Speak to a member of the team about booking your stand

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Brochure Download

Click here to download a copy of the 2025 Post Show Report and 2026 Show Brochure

Download PDF Brochure

Sponsorship Enquiry

Sponsor at Beauty West Africa to elevate your brand with West Africa’s leading beauty buyers and distributors.

Sponsorship Enquiry