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Partner with 7,000+ beauty importers, distributors and key decision-makers across West Africa

Africa's largest beauty trade show just got bigger, here's what to expect for 2026:

  • Beauty West Africa is expanding to 5 exhibition halls for the first time, driven by record exhibitor demand! 
  • Access high-volume trade buyers from West Africa’s largest markets including BBA Market, Onitsha Main Market, Singer’s Market, and Makola Market (Ghana).
  • Reach decision-makers driving a $1.1bn+ beauty import market in Nigeria.
  • Meet 350+ vetted hosted buyers from Ghana, Côte d’Ivoire, Senegal, Benin, Togo, South Africa, Kenya, Rwanda, and beyond...

Beauty West Africa 2024 in numbers

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Exhibitors

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Visitors

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countries

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Hosted Buyers

Exhibitors confirmed for 2025

International Hosted Buyers

Beauty West Africa attracts qualified high-volume buyers from across the African continent including Ghana, Benin, Togo, Côte d’Ivoire, Senegal, Rwanda, Kenya, South Africa, Egypt, Morocco, Uganda, Tanzania, Ethiopia, Cameroon, and beyond.

International attendees by country

Strategic International Partnerships

Our strategic partners help make BWA the region’s most trusted beauty exhibition, connecting exhibitors directly with verified buyers, key networks, and real market opportunities.

Spa & Wellness Association of Africa
SWAA
Association of Sellers of Cosmetic Products of Benin
AVPC Benin
Cosmetics Association of Ghana
CAG
Ghana National Chamber of Commerce & Industry
GNCCI

Key Buyer Stats

380+

Hosted Buyers

20+

African Countries Represented

70%

Import and Distribution Buyers

Get in touch to explore how your brand can connect directly with these buyers at Beauty West Africa 2026.

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@beautywestafrica

Our 2025 Sponsors and Partners

Show Partners

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