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7,000+ Visitors
400+ Exhibitors
6 Exhibition Halls
24th – 26th November 2026, Landmark Centre, Lagos, Nigeria
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Countries Represented
Hosted Buyers
Beauty West Africa attracts qualified high-volume buyers from across the African continent including Ghana, Benin, Togo, Côte d’Ivoire, Senegal, Rwanda, Kenya, South Africa, Egypt, Morocco, Uganda, Tanzania, Ethiopia, Cameroon, and beyond.
Our strategic partners help make BWA the region’s most trusted beauty exhibition, connecting exhibitors directly with verified buyers, key networks, and real market opportunities.
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African Countries Represented
Import and Distribution Buyers
Get in touch to explore how your brand can connect directly with these buyers at Beauty West Africa 2026.
Spa & Wellness Association of Africa – The Spa & Wellness Association of Africa (SWAA) is dedicated to advancing Africa's wellness industry through education, professional development and collaboration. As Beauty West Africa's wellness partner, SWAA connects the exhibition with leading spa owners, wellness professionals and decision makers from across the continent, helping to strengthen the event's wellness offering while attracting high quality buyers and industry experts.
Association of Sellers of Cosmetic Products of Benin - The Association of Sellers of Cosmetic Products of Benin (AVPC Benin) represents one of West Africa's most active beauty retail and distribution communities. Through its partnership with Beauty West Africa, the association introduces key buyers, distributors and retailers from Benin to the exhibition.
Cosmetics Association of Ghana - The Cosmetics Association of Ghana (CAG) supports the growth of Ghana's beauty industry by representing manufacturers, importers, distributors and retailers. CAG helps increase participation from the Ghanaian market, connecting exhibitors with influential buyers and businesses.
Ghana National Chamber of Commerce & Industry - The Ghana National Chamber of Commerce & Industry (GNCCI) is one of Ghana's most influential business organisations, representing thousands of companies across multiple sectors. The association promotes the exhibition to its extensive business network, encouraging greater regional trade and facilitating cross-border commercial partnerships.
"Beauty West Africa has been an excellent event for us. We met many quality visitors, received strong business intent and truly appreciated the professional event management. It is a great event for brands looking to expand in the African Market."
"2025’s event surpassed all expectations. The organisation and service was excellent, creating a professional, welcoming setting that made networking effortless. We connected with industry leaders, potential clients, and peers while uncovering valuable new business and partnership opportunities. It was a truly rewarding experience, one that anyone focused on growing their business shouldn’t miss."
" Attending Beauty West Africa is well worth it! The experience was incredible, offering us the opportunity to forge exceptional networks, build valuable relationships, and connect with industry leaders and professionals. We made great contacts that will undoubtedly contribute to the growth and success of our business for years to come!"
"Participating in the exhibition gave our brand more visibility. The event provided a perfect opportunity to showcase our products with genuine customers and industry experts."
"Beauty West Africa helped us with meeting different distributers, not just from Nigeria but other West African countries for collaboration."
"This is our 3rd time at Beauty West Africa. This year was quite different. There are so many more visitors. Day 1 2025 is even better than 2024. Such positive growth! We are coming back next year."
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