YOUR ONLY OPPORTUNITY TO ACCESS THE KEY DECISION MAKERS ACROSS THE THRIVING AFRICAN BEAUTY INDUSTRY

" We wanted to begin exporting to West Africa and the decision to participate at BWA was a no brainer. I have networked and met with many distributors, one of which has already placed a large order. I am very happy.”

"We thoroughly enjoyed exhibiting at BWA 2022, incredible insights into consumer consumption, buying behaviour and in-market knowledge, which would have only been achieved by participating. We networked with distributors from all around Africa."

"We wanted to do an exhibition in Nigeria as it has a very high population, we aimed to explore the market to expand our business. In one word I would describe BWA as ‘complete’, as the show has many distributors, retailers, traders, buyers and wholesalers under one roof."

"We exhibited at BWA to find a distributor so we can start working in the Nigerian market. We have had many meetings with distributors from the whole of West Africa who have all been interested in distributing our brand. Exhibiting at BWA was a great decision as we have built new relationships and know that we will be selling our products in West Africa very soon."

"We are exhibiting at Beauty West Africa because Lagos is a gateway to Africa. We wanted to meet many distributors and BWA platform has allowed us to do so."

"As a brand that is about to launch in Nigeria, we attended to meet the right partners, distributors, and retailers. If you want exposure for your business and want to meet the right partners, make sure you are here in 2023."

"I realised I made the right decision by exhibiting at BWA 2022 as I have met a lot of suppliers. Not only have I met importers but retailers who will stock my products. It has been fantastic."

"We have gained exposure and a sales offer allowing our products to go around the world. If I could describe BWA in one word, it would be success! I want to encourage business owners to exhibit for the next edition as I believe it will also be a success for them."