Why Exhibit?

Having previously overseen the leading exhibitions and conferences across Nigeria and in the Beauty sector, the BtoB Events team possesses the market knowledge and experience that will give your business the head start when operating in the lucrative West African Beauty Industry.

Nigerian women have seen an increase in expenditure of 35% on cosmetics year-on-year since 2012, in a population of close to 200 million people. Can your business afford not to be here?

• Forge partnerships with the leading importers and retailers from across the country who will position your product at the forefront of the industry and in front 200 million potential users
• Network with business owners with stores located in shopping malls which are emerging across the country and superstores opening operations in Nigeria
• Meet with the largest importers in Africa, operating out of the traditional and largest markets in the region
• Interact with salon and parlour owners from across the region
• Present your brand to one of the fastest growing and lucrative markets on the planet
• Generate critical market research to see how your product can thrive in the region
• Associate your brand in front of the leading artists, stylists and celebrities, who can skyrocket your brand through their army of followers on social media and mass media
• Build market knowledge of the biggest of the markets emerging globally