Making History: Shalom Lloyd, MBE opens first The Body Shop in West Africa

In a groundbreaking moment for ethical beauty and conscious consumerism, The Body Shop has officially arrived in Nigeria! On March 8th 2025 —International Women’s Day—Shalom Lloyd, MBE, opened the first-ever The Body Shop store in Nigeria and West Africa at Jabi Lake Mall, Abuja. This milestone marks more than just a store opening; it signifies the beginning of a movement that will redefine beauty standards, empower women, and champion sustainability across the region.

More Than a Store, A Purpose-Driven Movement
The launch of The Body Shop Nigeria represents a commitment to ethical beauty, social responsibility, and the power of entrepreneurship. It is a testament to what can be achieved when passion meets purpose. The store offers customers a range of cruelty-free and sustainably sourced beauty products, reinforcing the brand’s mission to create a positive impact on both people and the planet.

A Serial Entrepreneur’s Dream Come True
For Shalom Lloyd, MBE, launching The Body Shop Nigeria is the realization of a long-held dream. However, her journey in beauty and empowerment does not stop here. She continues to own and manage Naturally Tiwa Skincare | B Corp™, a skincare brand she built from the ground up—one that remains central to her mission of uplifting women and transforming the shea industry. Through this venture, she has witnessed first-hand the incredible potential of African beauty ingredients and the importance of ethical sourcing.

Redefining Beauty with Purpose
This launch is just the beginning. The Body Shop Nigeria aims to make a lasting impact by challenging conventional beauty standards and ushering in a new era of conscious consumerism in West Africa. By advocating for ethical practices, sustainability, and women’s empowerment, the brand is committed to creating meaningful change that extends beyond skincare and cosmetics.

While Shalom remains a dedicated serial entrepreneur, and while The Body Shop Nigeria represents a significant milestone, she continues to lead Naturally Tiwa Skincare | B Corp™, the brand she passionately built—one that remains at the heart of her mission to empower women and revolutionise the shea industry. To all who have supported, believed in, and celebrated this milestone—thank you. Your encouragement fuels this mission, and this is just the beginning. Together, the journey to breaking barriers, inspiring change, and redefining beauty as a force for good continues. Here’s to making history, one ethical beauty product at a time!