Linking Global Beauty Innovation with Africa’s Expanding Market

West Africa’s beauty and cosmetics sector is one of the fastest-growing in the world, with the regional market projected to reach $16 billion by 2028. Driven by a young, trend-aware population, rising disposable incomes, and rapid urbanisation, the region is experiencing strong demand across skincare, haircare, colour cosmetics, fragrances, professional salon equipment, and wellness products.

Across Africa, beauty brands from established multinationals to fast-rising local innovators are recognising the opportunity. Consumers are seeking high-quality, effective products that cater to diverse skin tones, hair textures, and beauty preferences. The rapid expansion of organised retail across major cities such as Lagos, Accra, and Dakar is further accelerating market access for both new entrants and existing players looking to expand their footprint.

Beauty West Africa, taking place 25–27 November 2025 at the Landmark Centre, Lagos, is Africa’s largest professional beauty trade show. The 2025 edition will welcome 350+ exhibitors and thousands of qualified trade visitors, including importers, distributors, retailers, salon owners, and industry influencers from across the continent and around the world.

For beauty businesses, the event offers:

• Direct access to high-value buyers and decision-makers across multiple African markets
• A proven platform for launching new products, expanding market reach, and building brand recognition
• Opportunities to secure distribution partnerships and retail placements
• Networking with industry leaders, trendsetters, and strategic partners to accelerate business growth

Whether you are an African brand ready to scale or an international company entering the market, Beauty West Africa is your gateway to one of the world’s most exciting and fast-growing beauty sectors.

Book your stand today and position your brand at the centre of Africa’s largest beauty exhibition.