Brand New country pavilions announced for largest Beauty West Africa exhibition yet!

Beauty West Africa is the leading trade event promoting beauty, cosmetics and grooming in Nigeria and West Africa. Nigeria’s beauty and personal care market has been forecast to approach ₦16 trillion (US$9.71 billion) in 2024, with an annual growth rate of 12.11% (CAGR 2024-2029).

Already the continent’s largest beauty and cosmetics trade event, Beauty West Africa will be expanding into a fourth exhibition hall this November.

Now in its seventh edition, Beauty West Africa runs from November 26th to 28th at the Landmark Centre, Victoria Island, Lagos. With over 300 exhibitors participating from around the world, more than 5,500 beauty and hair professionals are expected to attend the show.

Country pavilions confirmed so far are China, Turkey, Pakistan, Korea, Egypt, and Malaysia; with strong exhibitor delegations expected from Europe, the United Arab Emirates, and the USA. The exhibition will also place a spotlight on local entrepreneurs promoting Nigeria’s small and medium enterprises (SMEs).

Running alongside the Beauty West Africa Exhibition at the Landmark Centre, Victoria Island, Lagos, the free-to-attend Conference has a number of leading beauticians, cosmetic scientists and cosmetics business owners sharing their experiences based on working in the local and international beauty industry. The programme has been developed with the industry expertise of Ezinne Alfa, the Founder and Editor-in-Chief of BeautyInLagos (BiL - https://www.beautyinlagos.com/), who has been working alongside BtoB Events, the exhibition organiser.

Factors which can help further boost Nigeria’s booming beauty industry will be discussed at the forthcoming Beauty West Africa Conference. Issues such as the importance of developing industry standards with public-private collaboration, accessing funding for beauty SMEs, and trends and opportunities in the hair and beauty sector will feature in the three-day conference opening on November 26th.

We can't wait to see you in Lagos! Beauty industry professionals can register to attend for FREE!