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The latest news and information on the Beauty West Africa 2018

November 04th 2018

THE MULTIPLE AWARD WINNING DESIGN ESSENTIALS® FOR MULTIPLE HAIR TYPES AIMS TO STRENGTHEN TRADE IN AFRICA

McBride Research Labs., Inc. aims to satisfy the needs of all types and textures of hair, and as such offers a myriad of collections, positioning themselves as offering the archetypal range for multiple hair types with a multicultural reach. Their high-performance offerings of product items, formulated with state of the art technology in their own Atlanta based laboratories, have inevitably received several Accolades since their launch within the EMEA region, mirroring the 28 years of success enjoyed in the USA demonstrating the effectiveness of the products as it relates to the diverse needs evident in our multi-cultural societies.

The Design Essentials® Natural Almond & Avocado Collection, which is primarily Silicone Free, Paraben Free, Paraffin Free, Petrolatum Free, Fragrance Free and Mineral Oil Free, has achieved the accolade of winning the title ‘Best Natural Hair Care Range’ for two years in a row, 2013 and 2014, while within the Design Essentials Professional Salon System, the Honey Nectar Time Release Relaxer has been awarded the ‘Best  Hair Relaxer’ in 205.

Other accolades enjoyed by the brand include the following, judged for by readers of Black Hair & Hair Magazines in the U.K.

  • The ‘Best Afro Hair Oil’ with its Design Essentials Natural Coconut & Monoi Deep Moisture Oil Treatment in 2016
  • The ‘Best Afro Hair Masque’ with its Design Essentials Natural Coconut & Monoi Deep Moisture Masque in 2017
  • The ‘Best Afro Hair Oil’ with its NEW Design Essentials Scalp & Skin Care Collection’s Moisturizing Oil Treatment infused with Lavender & Marula in 2018

European awards received include the ‘Natural Hair Academy Award’ in Paris for the ‘Best Moisturizer’ with its Design Essentials Natural Coconut & Monoi Deep Moisture Milk Soufflé, and the ‘Cosmeeting Colour Award’ also won in Paris at the Cosmeeting International Trade Show with its Design Essentials Hydrience™ Argan Oil Crème in 2014.

With Men’s Grooming topping the leader obard and Trending worldwide, the Design Essentials Natural Range was Awarded the Best Male Hair Care Range at the Black Beauty Fashion Awards 2018 Ceremony.

Products from the Design Essentials® Natural Coconut & Monoi and Almond & Avocado Collections, were also Shortlisted in the 2016 Pure Beauty Awards after pre-judging by a Panel of Hair & Beauty Industry Experts in the UK, commissioned by Pure Beauty, a trade magazine published by Cosmetics Business News.  Items that were Finalists in the category, ‘Best New Ethnic Beauty Product’ included the Design Essentials® Natural Almond & Avocado Curl; Enhancing Mousse; the Coconut & Monoi Curl Defining Gelée; and the Coconut & Monoi Moisture Milk Soufflé.

McBride Research Labs will showcase at this year’s Beauty West Africa, continuing their quest to grow their African business across the continent while providing effective hair care solutions to Consumers and Salon Professionals, supported by the Educational and Promotional support necessary to engage with potential Distributor Partners in new markets. Distributor enquiries are welcome. For more information about the range, please Visit, Like and Follow us on Social media at:

W: designessentials.com
FB: Design Essentials UK
TW: @designessentuk
IG: @designessentialsuk                                                                                                                    

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