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September 09th 2019

Symrise Launches New Application Labs Facility In Nigeria

Symrise Launches New Application Labs Facility In Nigeria

Global flavours, fragrance, and cosmetic ingredients manufacturer Symrise has launched its new application laboratories in Lagos with an exclusive tour of the facility on September 4, 2019.

The lab exists to deepen the company’s presence in West Africa and to service Nigeria’s consumer demands by sourcing production inputs locally.

According to Rudy McLean Managing Director Symrise Nigeria, the principal challenge being tackled by the new Symrise facility is to help Nigerian manufacturers create affordable consumer brands like beverages, toothpaste, cereals, detergents, washing up liquid, beauty products, and personal hygiene products.

Making such items affordable is central to the company’s strategy because of the unique economic situation in the Nigerian market.

Speaking on what informed the decision to do business and build application labs in Nigeria, Thomas Dressler, President EAME Fragrances and Oral care said,

“Nigeria has a very large economy and we service the everyday needs of people. Even though we have a large sales department here, the products for the Nigerian market were developed outside the country. To serve Nigerians better, we need to be close enough to the Nigerian people and products to understand them and give better-suited products to the Nigerian consumer. That informed our decision”.

Alexander Lichter, Vice President Flavour Sales EAME, added that doing business in Nigeria comes with its own challenges, he said “Challenges are not exclusive to Nigeria. We see all the challenges in all other countries where we have a presence and we are used to it. However, the prevailing factor for us is that we recognize the opportunities in West Africa and Nigeria and we tap into it regardless”.

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Source: Pulse.ng, September 2019

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