28th - 30th November 2023
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The latest news and information on the Beauty West Africa Exhibition 2022

Biggest Beauty West Africa Exhibition to date

Jamie Hill is the Managing Director, of Beauty West Africa (BWA). He spoke with The Guardian on expectations from the exhibition held in Lagos.

Excitement as BWA Exhibition begins in Lagos

Excitement as Beauty West Africa Exhibition begins in Lagos

Nigeria’s Cosmetic industry hits N 1T

Nigeria’s cosmetic industry increased by just under 15% in 2021, adding 100s of billions of Naira to the economy, according to Euromonitor’s report.

Beauty West Africa 2022 will be biggest ever

Africa’s largest beauty trade exhibition confirms over 220 exhibitors

4th Edition of Africa’s Nail Art Competition

All is set for the fourth edition of the much anticipated AFRICA’s NAIL ART COMPETITION proudly organized by Nectar Beauty Academy.  

Beauty West Africa returns next month

Africa’s largest beauty trade exhibition returns to Lagos on November 29th

Seven interesting Facts about Natural hair

It was recently World Afro Day, a day created Michelle De Leon and recognised the the UN Commissioner for Human Rights. Black women’s natural hair has been controversial in the past, considered bad at times for how big and frizzy it could be. Now more than ever, its being embraced and appreciated.

Clean Beauty on the rise in Africa

The words organic and clean really started picking up in the early 2000’s, with people looking to be healthier and have a larger understanding of where their food was coming from.

Tiwa Savage collaborates MAC Makeup release

Nigerian singer/songwriter, well known for her Afrobeat sounds, has been unveiled as the first MAC Maker from African descent. She has designed a matte red lipstick with a gradient-style component.

A-Beauty, Africa is the space to watch

The WGSN’s head of beauty says that African-Beauty will soar in the coming months and years, with the ingredients and time assured rituals draw in curiosity from consumers throughout the region.

TRAVEL PROTOCOL TO NIGERIA CHANGES TODAY

Boss Mustapha, the Chairman of the Presidential Steering Committee for Covid-19 has advised.

Any in-bound passengers to Nigeria that are fully vaccinated need not take any pre or post flight PCR tests and rapid antigen tests.

Any child under the age of 18 is under the same bracket as a fully vaccinated adult in the new protocol document.

For the unvaccinated and partially vaccinated a PCR test 48 hours before departure is required, along with the 2 and 7 day post arrival PCR tests, at their own cost.

Unilever Nigeria to record profit for the first time in 3 years

Unilever Nigeria is in course to turn a profit for the second consecutive quarter and is on track to close the the 2021 year with profit, according to a report published by The Cable.  The West African division of the British FMCG firm reported a overall profit of over N1 Billion at the end of […]

COC Beauty Lab Signs with CINETIE 

COC Beauty Lab, the rave-making beauty and lifestyle TV show from COC Beauty School has closed a licensing deal with CINETIE that would see the subscription-based streaming broadcaster distribute Season 1 of the popular COC Beauty Lab show for 2 years. The collaboration will expand COC Beauty Lab’s reach beyond Nigeria’s border to other parts […]

Lush Hair stands for everything beautiful

As the event rolls in, we are particularly ecstatic to get on this platform. We consider this partnership strategic, an opportunity to introduce / showcase LUSH HAIR’s numerous products to exhibitors, other companies that are equally making waves in the haircare and beauty industry; most importantly, we believe it will create additional opportunities with potential […]

Beauty West Africa will reopen its doors next month

Africa’s largest beauty trade exhibition returns to Lagos on November 17th.  Beauty West Africa – Africa’s largest international trade exhibition for the beauty sector – is returning to Nigeria next month. Running from November 17th-19th at the Landmark Centre on Victoria Island, Lagos, the show will host over 120 exhibitors from four continents but will […]

Update: COVID-19 Vaccines arrive in Nigeria

Nigeria have received nearly four million doses of the COVID-19 AstraZeneca/Oxford vaccine, shipped via the COVAX Facility, a partnership between CEPI, UNICEF, Gavi and WHO (World Health Organisation).  It is believed that COVAX have delivered 3.94 million doses of the vaccine, which arrived from Mumbai into Abuja around 11:30am yesterday morning. Can https://parkirpintar.com/oshi-poke-and-sushi-huntsville-al/ you win […]

Nigeria to Receive 16m free COVID-19 Vaccines says UK Government

The UK Government have announcement yesterday that the Global Vaccine Alliance (GAVI) have agreed that Nigeria will be among the first group of countries to receive 16 million free doses of COVID-19 vaccines through the COVAX Global Vaccines Facilities.  The British High Commission Office released a statement to the the News Agency of Nigeria (NAN) […]

BUA Group buys 1M Doses for Nigeria

The BUA Group, one of Africa’s largest conglomerates, has purchased 1m doses of the AstraZeneca Covid-19 vaccine for Nigeria. The doses are expected to arrive next week and contribute towards vaccinating Africa’s largest populous nation. The BUA shipment of vaccines will be Nigeria’s first lot since vaccines have become available. A statement released by BUA […]

South Africa receives first shipment of COVID-19 vaccines

South Africa yesterday received their first shipment of 1 million doses of the AstraZeneca vaccine produced by Serum Institute of India.  The life changing vaccine arrived in Johannesburg’s O.R. Tambo International Airport yesterday evening and were greeted by South African President Cyril Ramaphosa. The original shipment will be followed by an additional 500,000 doses expected to […]

Upcoming Beauty Trends of 2021

Seven of the leading beauty and cosmetic industry professionals predict the biggest trends and factors for the new year ahead. Unfortunately 2020 was not the year that anybody anticipated. Due to the global pandemic, all spas and salons were caused to close and postpone trading. This then caused us to become our own hairstylist, dermatologist […]

Nigeria prepares for the Pfizer vaccine

The World Health Organization (WHO) announced yesterday that the Pfizer vaccine has been approved for immunising the Nigerian population.  During the Presidential Task Force on Covid-19 press briefing in Abuja highlighted that the Pfizer vaccine, which needs to be stored at -70 degrees, is the first to be approved for Nigeria by the independent world […]

History created with the launch of the ACFTA

After months of delay due to the COVID-19 outbreak, the African Continental Free Trade Area was officially launched on the 1st January 2021.  African countries have officially begun trading under the new continental free trade agreement. The AFCFTA primary aims to being together over 1.3billion people in a $3.4 trillion economic bloc, which will be […]

BWA, WAAS and FABWA returns – 2021

Three of Nigeria’s most popular trade and retailer exhibitions are set to return in 2021, BtoB Events, the country’s leading exhibition organiser, has announced. Food and Beverage West Africa will run from June 16th-18th, the West Africa Automotive Show is scheduled for July 13th–15th and Beauty West Africa will take place from November 17th-19th 2021, […]

Beauty West Africa The image shows a market in Lagos Markets

Lagos markets reopens

The Lagos State Governor, Mr Babajide Sanwo-Olu, has approved the reopening of Lagos Markets within the Lagos state. The announcement was made by the Lagos Commissioner for Local Government and Community Affairs, Dr Wale Ahmed, this morning. The statement highlighted that both food and non food markets can be reopened and operate every day of […]

POSITIVE NEWS FOR THE EXHIBITION INDUSTRY

Turkish Beauty Exhibition CNR Beauty and Wellness Expo has opened its doors today, the first exhibition in a post-COVID-19 world.  Since the beginning of 2020, mostly all exhibitions, conferences and events have been postponed or cancelled due to the COVID-19 outbreak. Government regulations have been implemented to protect all individuals, and as a response, all […]

Nigeria reopens airports Beauty West Africa

NIGERIA REOPENS AIRPORTS ON 07/29/20

Aviation Minister Hadi Sirika says four international flights will begin landing daily in Lagos and four in Abuja after NIGERIA REOPENS AIRPORTS.  Nigeria’s aviation minister has announced the country that Nigeria reopens airports for international flights from August 29, introducing structures in a direct response to minimise the risk spreading COVID-19. With a population of […]

African Economy THe image shows a busy street in Lagos, NigeriaBeauty West Africa

Lagos Prepares to open the Economy

The Lagos State Government through the Lagos State Safety Commission has announced that the commission is set to begin the Register-to-Open initiative of the state government.

President Signs COVID-19 Regulations

COVID-19-regulations Nigeria- President Muhammadu Buhari last night in Abuja gave legal teeth to his Sunday night directive that has locked down Lagos and Ogun States as well as the Federal Capital Territory (FCT), by signing the Covid-19 Regulations 2020 in accordance with Sections 2, 3 and 4 of the Quarantine Act (CAP Q2 LFN 2004). […]

Beauty West AFrica The image shows the growth of the Nigerian economy Beauty West Africa

NIGERIAN ECONOMY THE LARGEST IN AFRICA

The Nigerian economy powers ahead as being the largest economy in Africa. As if a recession wasn’t enough bad news for South Africa, it’s now confirmed as the continent’s second-largest economy. The debate between the two largest economies in Africa, South Africa and Nigeria, has finally been settled. Nigeria’s gross domestic product, is the biggest […]

beauty exhibition

Beauty West Africa – Expand into Africa

1. How does Beauty West Africa help businesses expand into Africa? Beauty West Africa is the largest exhibition focused primarily on helping businesses expand into the African beauty industry. The exhibition provides a once a year opportunity for the global beauty and cosmetics industry to come together under one roof, here in Lagos, in order […]

Nigerian Economy The image shows Nigerian SME's at Beauty West Africa

Beauty West Africa to Boost Nigerian SME’s

Beauty West Africa (BWA), the region’s largest international beauty and cosmetics show, will open with an expanded format designed to showcase Nigerian SME’s. Following the impressive success of last year’s launch of the new beauty sector event, BWA 2019 is extending the zone dedicated to promoting Nigerian SME’s. Having generated so much international interest in […]

BEAUTY WEST AFRICA IS BACK!

The Beauty West Africa Exhibition and Conference is back again, and this year it will be taking place from the 20th – 22nd of November 2019, at the Landmark Event Centre, Lagos. Beauty West Africa (BWA) offers an exclusive once-a-year opportunity for the local beauty sector to engage with international companies. It is a Business-To-Business […]

Symrise Launches Lab Facility In Nigeria

Symrise Launches New Application Labs Facility In Nigeria Global flavours, fragrance, and cosmetic ingredients manufacturer Symrise has launched its new application laboratories in Lagos with an exclusive tour of the facility on September 4, 2019. The lab exists to deepen the company’s presence in West Africa and to service Nigeria’s consumer demands by sourcing production […]

Darling Hair Explores Global Hair Trends

Darling, manufacturer of hair extension products, has highlighted global trends and the evolution of the brand at a stakeholders’ interactive session. The event, which held in Lagos, had in attendance top executives from Darling Nigeria, as well as hairstylists, beauticians, beauty bloggers and brand influencers. The brand highlighted how it has evolved over the years, […]

Taking DIVERSITY TO THE NEXT level

UOMA, WHICH MEANS “BEAUTIFUL” IN THE NIGERIAN LANGUAGE IGBO, WAS BORN OUT OF FRUSTRATIONS CHUTER WAS HAVING WHILE WORKING IN THE INDUSTRY What does beauty look like post-Fenty? It’s a question the industry has been pondering over the last few years. When Rihanna’s game-changing brand burst onto the scene in 2017 with the now-famous 40 shades of foundations, it […]

Mide Kunle-Akinlaja – The Next Titan

From obscurity to the global stage, the ‘next titan that began five years ago has continued to re-define young Nigerian’s destinies, unearth unhidden talents and throw up young entrepreneurs to record extraordinary accomplishments with the season five winner, Ogechukwu Obah winning Forbes 30under30 in Africa 2019. As it prepares for its season six, the reality […]

Nigeria’s cosmetic market to grow by 8-10%

Globally, the cosmetics industry is a cash cow market, generating around $400 billion annually. This boom in global demand has rubbed off on African cosmetic industry which is valued at €9.2 billion, with an increase of between 8% and 10% yearly. While the Nigerian cosmetic market is not ranked number one in Africa, it is estimated to […]

IMF : Nigeria – Africa’s largest economy

The International Monetary Fund (IMF)’s have recently revealed that Nigeria and South Africa are among the largest economies in Africa with a combined Gross Domestic Product (GDP) which is around $750 billion in the year of 2017/18. According to the African Exponent, there will have to be conscious practical efforts in improving the non-oil sectors […]

BWA Exhibitor LAUNCHES ACROSS NIGERIA

Skincare company, Naturally Tribal Skincare, has successfully launched into the Nigerian market with the support of the Department of International Trade. The Milton Keynes company, which is both vegan and cruelty free specialises in body care products for sensitive skin has successfully secured a contract with Perfect Trust Cosmetics, one of the largest distributors in […]

Dessert Looking Skincare Products

“Make sure your reasons for starting your business are genuine and for the love of the craft (industry) and not purely for the money. The money will come. But [if that is your sole aim] you might be frustrated out of the business before it does.” – Blondie Okpuzor, Owner, BathKandy Co. Blondie Okpuzor is more […]

Nigeria’s Skin-Bleaching Epidemic

The arrival of an American reality TV star to launch her skin-lightening line in Lagos stirred up some controversy in the recent weeks, as people debated how harmful skin-bleaching is and if it’s appropriate for celebrities to promote such products. That said, if you take a stroll down the cosmetics section of any Nigerian market or superstore, there is a high chance you […]

McBride TO STRENGTHEN TRADE IN AFRICA

McBride Research Labs., Inc. aims to satisfy the needs of all types and textures of hair, and as such offers a myriad of collections, positioning themselves as offering the archetypal range for multiple hair types with a multicultural reach. Their high-performance offerings of product items, formulated with state of the art technology in their own […]

Boipelo Mabe Partners with My Skincare

Boipelo Mabe, former Miss South Africa, has partnered with My Skincare to launch a new vegan skincare range, named My African Skincare, according to IOL.com. The range includes body butters and a scrub made with ingredients derived exclusively from the African continent and is being sold online and in Johannesburg boutiques. My Skincare Founder Haley […]

Nigeria’s Beauty Market is Worth N500b

Nigerian-based consultancy firm, Compass Global Services CEO Tokunbo Chiedu yesterday said Nigeria is sub-Saharan Africa’s hub for beauty products, with market value estimated at N500 billion annually. Speaking at a media parley held at the company’s headquarters in Lagos, ahead of the ‘Annual Beauty West Africa Exhibition and Conference scheduled to hold in Lagos between […]

Dove Earns Cruelty-Free Stamp

Unilever is taking a stance on products tested on animals, and consumers will approve. That is the reason that the withdrawal of funds is https://starlitenewsng.com/black-and-gold-casino-hobbs-nm/ essential. First, Dove—one of the most widely recognized and conveniently available personal care product brands in the world—has banned all tests on animals anywhere in the world and has just […]

Global Makeup Market to Grow at 5.8%

The global facial makeup market is projected to grow at the rate of 5. To claim this bonus, navigate to the cashier, make your deposit, copy the code MELLOW http://vozhispananews.com/hotel-le-plus-pres-du-casino-de-montreal/ and paste it into the space provided. 8% during the forecast period 2018 to 2023. If you https://kellyrobbins.net/the-first-casino-in-las-vegas-nevada/ are looking for the crazy no deposit bonus with no […]

Beauty industry – Locked in competition

Conditioner and oils stimulating Nigeria hair sector: Hair care and beauty products manufacturers “are locked in intense competition for market leadership in the conditioner and oil sub-sector,” Vanguard has reported. Vanguard Companies & Markets, C&M findings has noted: “Most of the hair care brands competing in the market are imported, leaving Nature’s Gentle Touch, as […]

Unilever Raises Awareness of Global Hygiene

Unilever has used the relaunch of its Lifebuoy brand in Nigeria to highlight its global initiative Help a Child Reach 5, while also announcing Afro-pop singer and songwriter Omawumi Megbel as the new face of the brand. The Help a Child Reach 5 campaign focuses on advancing critical hygiene interventions, such as hand washing, as […]

Beauty Market Worth $716.6B by 2025

The global beauty and personal care products market size is anticipated to reach USD 716.6 billion by 2025, according to a new report by Grand View Research, registering a CAGR of 5. In addition, mighty slots https://teyasilk.com/st-croix-casino-turtle-lake-events-calendar/ free spins Golden Tour Slot. 9% during the forecast period. Growing preference for natural and organic personal care […]

Empowering marginalized girls in Africa

Unilever and iamtheCODE launch ‘hackathons’: Unilever and iamtheCODE have launched a series of events, dubbed hackathons, across Africa as a way of empowering young marginalized girls. Transactions under supervision include both monetary transactions and ones involving tokens that are used in lieu of currency, regular promotions and https://kellyrobbins.net/how-to-beat-blackjack-without-counting/ reward deals to their new and existing […]

ARE YOU IN GENERATION AVID?

Recognising that “the teen cosmetics market is now worth big money,” market data company Mintel’s team of global beauty and personal care analysts has developed an acronym to identify this new generation of beauty consumer. Aged 16-20, these people born between 1998 and 2002 are Approaching adulthood, Video driven, Influencer aware and Digital natives, or […]

MODIFACE COLLABORATES WITH FACEBOOK

L’Oréal and its recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products. They want to place their bets safely from wherever they https://tpashop.com/four-winds-casino-new-buffalo-human-resources/ are. Via a direct and seamless connection between both platforms, ModiFace and Facebook will […]

SIMI ON HER BODY, BEAUTY AND HER CAREER

‘To me, beauty is when a person is comfortable in the way they look. Beauty is relative. What’s beautiful to one person might not be beautiful to another person. Every individual is their own standard.’ Simi on beauty: the Nigerian Afro-Pop Singer/Songwriter gives her views on body, beauty, personal goals, bullying and  her career, in […]

KUDDY COSMETICS: HOW THIS LAGOS BASED BUSINESS WAS STARTED WITH HUMBLE BEGINNINGS

Mrs. Kudirat Fashola is the CEO of Kuddy Cosmetics. From her small beauty shop located on Lagos Island in 1986, she now has 17 shops and centres all over Lagos, Port Harcourt, Abuja and Abeokuta with over 100 staff strength. She ventured into business at the age of nine. Now at 60, Fashola takes us […]

PROFESSIONAL HAIR EXPERTISE FOR ALL

Photos from the 5th Edition of the « Nuit de la Coiffure » held in France on June 14th 2018 through 2500 hair salons opening their doors to offer free hairstyles to 45000 women the same night all over the country.  On June 7th, the third worldwide Hair Fashion Night by L’Oréal Professionnel took place […]

powering the AR revolution

EXPERT VOICE Jonathan Chippindale TITLE CEO, Holition LOCATION  :London, UK Holition is an award winning digital creative studio specializing in emerging technologies crafting premium 3D digital experiences for a growing network of pioneering digital luxury organizations. Holition recently partnered with Coty to create the Bourjois blended reality Magic Mirror and the Covergirl AR experience. We […]

HOLDING BACK THE YEARS

Mintel Press Team Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

COSMECEUTICALS SEE EMERGENCE IN CHINA

Mintel Press Team Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. While China’s cosmeceuticals market is currently quite diversified and fragmented, it seems these products are resonating more […]

Unilever calls to eradicate stereotypes

Cannes, France – Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising.

Unilever calls on industry to increase trust

Cannes, France – Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing […]

Aesthetic Services Woman receiving Aesthetic service Beauty West Africa

Aesthetic Services – Global Overview

Global Aesthetic Services Market by procedure numbers is expected to reach 69,502,971by 2025 from 35,922,352 in 2017, at a CAGR of 8.6% in the forecast period 2018 to 2025.

Lancôme Celebrating Diversity

Lancôme Paris celebrated African excellence utilizing change makers in its My Shade My Power Campaign at Temple Muse, Victoria Island. Following its success in the U. Repeated attempts could be interpreted by the https://www.siliconvalleycloudit.com/hard-rock-hotel-casino-las-vegasto-close/ casino as bonus abuse see below. K., the French leader in cosmetics capitalized on the influence of leading women in Nigeria while unveiling its Teinte Idole […]

Organic Care Market Worth $11.1B By 2025

The global organic personal care ingredients market size is projected to reach USD 11.1 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a CAGR of 5.5% during the forecast period. Increasing demand for organic and natural products for skin care and hair care is the key factor driving the market. We […]

41 banned items under the Nigeria-China CBN

The Central Bank of Nigeria (CBN) said the Nigeria-China currency swap deal would not cover the importation of the 41 items banned in its 2015 circular on items not valid for foreign exchange. CBN’s acting Director, Corporate Communications, Mr Isaac Okorafor, made this known in an interview with the News Agency of Nigeria (NAN) on […]

Aïssa Maïga Leads Forum at Cannes

The Senegalese-French actress will lead a forum alongside 15 African actresses to discuss negative portrayals of black women in France’s film industry.  It would seem that there’s nothing Aïssa Maïga can’t and won’t do in her fight for equality and inclusion of black women in the French film industry. Now, the award-winning Senegalese-French actress will be leading […]

Giorgio Armani Beauty & Cate Blanchett

Giorgio Armani Beauty is pleased to announce the extension of its enduring collaboration with Cate Blanchett, who has been the face of the Sì fragrance since its creation in 2013, including the latest Sì Passione. As of now, the Academy Award winner actress will represent all of Giorgio Armani Beauty’s categories.

VIVA TECHNOLOGY 2018

After two successful editions and 68,000 visitors to the 2017 event in Paris, the international Viva Technology exhibition has firmly established itself as a leading tech show. From May 24-26, 2018, major corporations and start-ups will all be presenting their most promising technological innovations.

CERAVE ready for INTERNATIONAL LAUNCH

CeraVe, America’s favorite moisturizer brand*, is about to launch in international markets to meet the growing global demand for affordable and simple skincare products. Acquired by L’Oréal in 2017, CeraVe will be promoting its range of facial and body moisturizers and cleansers in a series of launches during 2018, including in France. While the international […]

FUTURE OF THE US BEAUTY INDUSTRY

Mintel Press Team Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. From the smokey-eye look to custom-blended and all-natural beauty products, new research from Mintel reveals that today’s

Best Way To Treat Acne

Acne. It happens to the best of us, even for adults who are well past their pubescent years and to celebrities whose skin always seems to look flawless. But no one, regardless of age, fame or stature, is above a few pimples. Some people, however, suffer from a severe form of acne that goes beyond […]

YVES ROCHER OPENS NEW BOUTIQUE in LEKKI

Yves Rocher opened another boutique in grand style on Saturday, 5th May 2018 at the Palms Mall, Lekki with XXIV Karat as the official champagne sponsor. This comes two years after launching the first boutique

MAKE-UP TRENDS FOR 2018

Black Attack Get your black eyeliner ready Black eyeliner is taking a dramatic turn in 2018 (as seen at Marc Jacobs and a handful of other runway shows). Trace it thick around both lash lines, wing it out at a dramatic angle, or create graphic shapes with it just don’t trace a thin line above […]

Court dismisses FDA’s ban

An Accra High Court has dismissed an application filed by the Food and Drugs Authority (FDA), seeking the court to strike out a suit filed by the Cosmetics Association of Ghana over the ban of some bleaching creams.The FDA filed a preliminary application challenging the procedure in which the Cosmetics Association filed the

Beauty Entrepreneurs Should be Focused

Majiri Otobo is the Chief Executive Officer of KUI Care Products, manufacturers of a range of hair care products that one can easily reckon with in the hair and beauty market. The graduate of Chemical Engineering from Imperial College, London, told Funmi Ogundare about her interest in hair care, how she had been able to […]

Tobi Oshile’ s Giant strides

When you encounter Tobi Oshile, the boss of  Indeed Technologies and Indeed Cosmetics, you can easily conclude that he is a child of destiny. But today,  with  a dint of hard work, perseverance,  strong faith in God,  he owns  one of the biggest cosmetics brands in the country, with his business tentacles spreading like wildfire […]

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